About Bison Strength & Fitness
A private coaching gym in Rudgwick, near Horsham, helping people build strength, lose body fat and develop confidence through structured training and support.
Led by Adam Rice, with coach Leo Spalding, Bison brings personal coaching and community together—in the gym and online.
The Bison story
Commit. Never. Quit.
Bison Strength & Fitness was founded by Adam Rice. With 15 years in the fitness industry, Adam brings experience to an approach centred on coaching, accountability and helping people make lasting changes.
We work with busy men and women who want to become stronger, leaner and healthier. That starts with understanding your goals, your starting point and the realities of your day-to-day life.
Our private gym is the home of Bison. TeamBison extends that support online, giving you different ways to access training, nutrition guidance and coaching wherever you train.
Meet the team
Personal support from a small coaching team.
Founder & Head Coach
Adam is the founder of Bison Strength & Fitness and the coach behind TeamBison. His focus is on bringing training, nutrition guidance and accountability into a clear coaching experience.
Whether you want to build strength, lose body fat or feel more confident in the gym, Adam’s approach starts with your goals and the support you need to work towards them.
Coach
Leo is part of the Bison Strength & Fitness coaching team, working alongside Adam at our private gym in Rudgwick.
As part of the team, Leo helps deliver the coaching and support at the heart of the Bison experience.
How we coach
Progress comes from the things you can keep doing—not just a burst of motivation.
Clear training direction and nutrition guidance help connect your daily choices to your longer-term goals.
Choose a level of coaching that gives you the guidance and accountability you need to stay engaged.
A supportive environment and people to train alongside make the journey about more than the sessions themselves.
Find your fit
In person · Rudgwick
Train in our private gym with direct coaching support.
Online · Wherever you train
Access training, nutrition and coaching support beyond the gym.
Our community
Explore client transformations and hear what training with Bison means to our members.
Testimonials & transformationsWhere to find us
Based near Horsham, serving people in West Sussex and Surrey. Online support is available wherever you train.
You can speak to us at any starting point. A consultation helps us understand your goals and recommend an appropriate coaching route.
Yes. TeamBison offers online routes, including Online Coaching, Programming+, Nutrition+ and the 50-Day Fat Loss Academy.
Book a free 30-minute consultation to talk through your goals and the level of support you’re looking for.
Let’s get to know you
Tell us about your goals in a free 30-minute consultation.